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Head of Digital Communications at PAU Education (

December 2016 – Present

Lead and develop the internal and external digital communications strategy

Define and coordinate digital strategies and implement them in projects throughout Europe, focusing on dissemination of results and ensuring the success of goals agreed with the client (European Commission – DG MARE, DG EAC, EIT, EUIPO-, Union for the Mediterranean, Renault, Nestlé or BASF among others)

Create and implement tailored and targeted campaigns and messages to specific target groups with a special focus on stakeholders’ engagement.

Define digital channel strategy and ensure consistency of the messages across all digital channels (social media, web, email, SEM). SEO strategy implementation

Design and implement engagement activities for several projects, personally and by coordinating other internal colleagues or external partners.

Manage and motivate the internal and external digital team

Design and implement Stakeholders’ engagement strategies with special focus on policy-and-decision makers at high level

Definition, supervision and follow up of KPIs and marketing budget to obtain expected results in campaigns.

Coordinate campaign materials creation such as videos, infographics, newsletter, social media content, multi-lingual website content among others. Liaise with different teams across the organisation and external teams

Define and implement PR, advertising (print & online), media (regional, national & international) events strategy for regional, national and European clients

Develop new product development in the field of digital communication, and drive the company’s innovation in terms of

new social media tools, channels, and trends

Head of Digital Marketing at Riedel España (

October 2014 – December 2016

Develop & implement digital marketing strategies

Coordinate digital marketing activities (with internal team and external agencies) including digital advertising, email marketing campaigns, website, PR, mobile and social media

Lead new products launch strategy (positioning, channel strategy, establish KPIs, budget)

Define digital channel strategy and ensure consistency of the messages across all digital channels (social media, web, email, SEM). SEO strategy implementation

Create and develop media relations (at a regional, national and international level), dealing with relevant journalists

Lead and coordinate the influencers’ program. Design and implement influencers’ strategy and campaigns

Generate key messages to connect with specific audiences and create campaigns accordingly

Grow and manage social media channels. Content creation and social media campaigns management

Crate email marketing campaigns strategy; segmenting the data base and creating specific messages for each group

Develop digital materials (infographics, videos, corporate materials, website and blog content, social media content, etc.)

Work with external agencies to increase brand awareness, traffic and sales

E-commerce marketing management (SEO, affiliate, PPC, email marketing, online shop management using Prestashop)

Budget management (control, report & forecast)

Provide reports and data considering the monitored KPIs/ ROI and analysed data

Identify new partners for digital marketing initiatives/sponsorship agreements. Day-to-day relationship with these partners

Brand ambassador

Marketing Manager at Cint (

October 2010 – September 2014

Plan and implement the global marketing strategy and the regional marketing strategies with a special focus on digital channels such as website and social media

Develop and implement digital marketing plans for new products and services

Ensure message consistency across all channels with a special focus on cultural and language differences (EMEA & APAC)

Lead the online panel recruitment through social media, mobile and SEM campaigns

Events production (small events, congresses, seminars, corporate events)

Manage and coordinate local teams and external agencies

Create marketing materials (brochures, leaflets, corporate materials, website and blog content, social media content)

Manage relations with existing clients (Millward Brown, Ipsos…) developing customer-relations programs offering different strategies to get more business and to adapt ourselves to their needs and new sales opportunities.

Responsible for hiring and training new team members

Digital Marketing Manager at different political parties

May 2008 – November 2012

Develop, implement and monitor digital strategies

Define and implement digital channel strategy

Grow and manage social media channels creating micro targeting messages and ads campaigns to reach out specific targets

Create effective email marketing strategies and content creation for both mailing and social media through micro targeting

Track and analysis of the digital campaigns’ results

Responsible for hiring and training new team members

Generate original and innovative ideas in order to engage with the audience

Budget management

Marketing Assistant at Desigual (

May 2009 – January 2010

Assist creating internal newsletter, marketing materials and internal communication plan

Assist with the Visual Merchandising strategy

Assist in the organisation of internal and external events

Write and create posts for the corporate newsletter

Support the marketing team in their daily duties

Communication Assistant at the Professional Association of Political Science and Sociology students/scholars (

January 2006 – June 2007

Prepare and write reports and press releases

Assist with the production and creation of corporate materials (layout, content and production)

Assist with events production

Assist with the production of the corporate magazine


Bachelor’s Degree – Political Science and Government. 2002 – 2006 at Universitat Autònoma de Barcelona.

Erasmus at University of London – 6 months-.

Master’s Degree, Institutional Communication. 2005 – 2008 at Institut de Ciències Polítiques i Socials.

Bachelor’s Degree, Public Relations, Advertising, and Applied Communication. 2010 – 2014 at Universitat Oberta de Catalunya


Spanish & Catalan – native/mother tongues

English – C2 level – Full Professional Proficiency

Italian – B2 level


Excellent written and oral communication skills.

Excellent organization and planning skills with the ability to simultaneously manage multiple projects, delivering each on time.

Experience leading and managing teams.

Analytical, result-oriented and initiative, proactive, self-motivated and a good team player.

Able to act under pressure with grace and a sense of humour.

Experience using InDesign, Illustrator, Prestashop, Wordpress, Sizmek, Kantar Media Platform, Google Analytics, Google Adwords, Google Shopping, Mailchimp, Prestashop, Social Media Analytics tools among others.