14 Doddington Grove, Kennington, SE17 3TT, London; firstname.lastname@example.org, +44 7423655956 (UK) +39 3295745263 (ITA)
May 2017 – Present Digital Campaign Executive – ITE Group plc (London, UK) I’m responsible for managing communication strategies within online media channels (websites, mobile applications, social media networks, search engines and email) ensuring that key marketing messages are communicated appropriately, favourable user experiences are delivered, buying behaviour is nurtured and qualified leads are generated for the sales teams.
Also, I’m responsible for growing website traffic, generating direct sales leads and driving visitor registrations through effective email communication campaigns; SEM/PPC activities; targeted display campaigns; and for planning & managing different social media campaigns to help promote recognition of our brands and to attract traffic to the relevant websites.
Nov 2016 – Apr 2017 Digital Marketing Executive – Mash Media Group Limited (London, UK) The responsibility of this role is to deliver and manage the communication to our readers, visitors and clients through our various EMS platforms. Working with our Editors, Marketing Manager and Commercial Directors to ensure all messages are sent out on time, and carry the correct messaging and content. Main Responsibilities: • Work with the Editorial and Events Department to create and send out HTML email newsletters to the relevant data segmentation • Build Third Party Marketing emails for Mash Media clients to their brief and with their content • Build Mash Media Marketing Emails in accordance with the stakeholder objectives • Upload client’s banner ads to our websites • Ensure all email campaigns are fully responsive across all email platforms, providers and devices • Track and analyze the success of the campaign providing reports to key stakeholders
Oct 2015 – Oct 2016 E-Marketing Executive – Visiongain Ltd (London, UK) The role is focused towards creating and delivering E-marketing campaigns, working with different email marketing platforms including Mailchimp and the in house CRM system. I’m involved in all aspects of email marketing and in testing alternatives to improve deliverability, opening rates and clicks on our marketing campaigns. My role involves also into answering customer queries. Main Responsibilities: • Designing, developing, sending and monitoring daily E-mail marketing campaigns using a large customers database • Deliver excellent customer service responding in the most knowledgeable, efficient and courteous manner, to general sales enquiries both verbal and written • Selling Visiongain products through email or over the phone • Developed daily research of potential customers, assuring high quality and consistency of information in the CRM. • Manage presence in social networking sites including Facebook and Twitter. • Reaching monthly sales targets
Mar 2013 – Mar 2015 Accounting and Insurance – Number 1 Logistics Group spa (Parma, Italy) Main Responsibilities: • Recording Invoices • Employee Expense reports • Vehicle lease management • Starting insurance practices regarding vehicle thefts • Maintenance document archive
Education Jan 2016 – Feb 2016 UAL: University of the Arts London, UK Social Media Marketing – Short Course Description: How to create a social media strategy to build a business and online marketing campaign. Learn the tools to build a network and run social media campaigns on Facebook, Instagram, Twitter, YouTube and other platforms. Measure a campaign’s return on investment (ROI). Overview of social media’s role in driving customer engagement, and its role in optimising Google search rankings (SEO).
Web Design: HTML and CSS – Short Course Description: How to use basic tags, create hyperlinks and place images. Everything from the fundamentals of web design concepts to structure and accessibility. How to use Cascading Style Sheets (CSS) to control the look and placement of these HTML elements, external style sheets to format a website and how to upload a site to the web using Dreamweaver.
Oct 2015 – Dec 2015 City University London, UK Digital Marketing – Short Course Description: Overview of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing.
AY 2008 – AY 2012 University of Parma (Parma, Italy) Bachelor’s degree in Economics (Marketing)
Sep 2003 – July 2008 ITIS Berenini (Fidenza, Italy) Secondary School Technical Institute (Electronics and Telecommunications)
Additional skills Languages: Italian: Mother tongue; English: Fluent; IT Skills: Excellent knowledge of MS Office Suite, Apple Mac literate, Outlook, MailChimp, Instapage, Sap and Team System. Basic knowledge of Photoshop, passion for photo editing, Web Design, Mobile apps, and Social Media.
Personal Skills: – Versatility, innate attitude for teamwork, possessing a good team spirit – Pragmatism and perceptiveness – Open attitude to problem solving and excellent organizational skills – Adaptability, flexibility, helpful and approachable – Excellent communication and IT skills
Additional Interests Little Sisters of the Poor (London, UK) Volunteering weekly by helping the homeless and needy families Italian Food Bank (Parma, Italy) Volunteering at The National Food Collection Day Playing football, climbing and cooking traditional Italian dishes
References Available on request